Music Video Regulation

Banned Music Videos

1. Smack My Bitch up - The prodigy

The video focuses on a night out in London where drugs, alcohol and excessive violence are prevalent through the entire video. The video won two MTV awards. In 2002 MTV voted it the most controversial music video.

2. Low- Foo Fighters - Jack Black was involved in this video and it shows him and Dave Grohl partying in a hotel room. The pair then proceed to dress up un ladies clothes, it then ends with black throwing up some sort of black substance.

3. Blurred Lines - Robin Thicke - This video was released in two different versions the normal version and the unrated version. The unrated version was the one which caused the most controversy. In the video it shows the girls in the video walking around in skin coloured underwear and it doesn't leave a lot to the imagination. It was removed from YouTube a week after it was released but then it was put back in place a few months afterwards.

Some music videos that were banned a while ago such as Frankie Goes to Hollywood - Relax , I don't believe would be banned in current times as the video was centred around homophobia which was not widely accepted in the time of its release , in fact it was banned from being played on the radio , yet it made it to number one. This shows that controversy makes people want the music video even more , however what was considered controversial twenty or so years ago would not be viewed in the same way now due to changing views and beliefs within society. 

In essence there isn't actually any music video regulation, there are simply warnings put on videos , such as the parental advisory, explicit content sticker , first seen on the album N.W.A - Straight outta Compton. There are also restrictions in place such as on YouTube where you have to sign in to your account to watch certain videos as a way of proving you are 18 years old. However there are problems with this as both of these are easily avoided, for example somebody could just create an account on YouTube and lie about their age. The parental advisory sticker actually made people want to buy albums more so soon after it was first seen most record labels began putting them on all of their albums to increase sales.

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One Page Pitch

One Page Pitch



This is our groups one page pitch, unfortunately the footage of our group members answering the questions was lost, so instead we have placed an image of each group member that flashes when that person is talking, despite this we still get our points across, enjoy.

Album cover practice



This work was produced by Brantley however we all incorporated our own ideas into the design. The cover itself is supposed to symbolise the two different ways a persons life can go. On one side of the cover a dirty wall is shown on this side we will have all Me, Sam and Joe dressed in scruffy looking clothes to represent a sort of poorer side of life symbolising somebody's life if they decided to sign on the dole. The other side of the picture shows a clean wall and will have us all dressed formally showing a binary opposite of the way somebody's life could go if they worked hard and got a job.

Applied Lyrics + Music video plan

Key for whoWarehouse (assault) - Joe
Home (kicked out) - Tom or Sam
Job (fired) - Tom or Sam
All



(leaving job centre happy)
different pubs, same name -
Kids out in the rain - "kids" displays teenager as childish to viewer                                                    
Drain on society - waste i.e. unwanted (link to family)
Nothing on the telly -  bored lazy                                               
Barely at school - delinquent, no care for education
Acting like a fool - carefree irresponsible shows unresponcible
Well I coulda done well if things had gone better - reference to education
Slurred singing, wrong lyrics on the dance floor -
Not rich, not poor - just getting by so not a comfortable life
What you living for? - using as a sense to
Poundland pubs and Wormwood scrubs -
Last nights takeaway in Tupperware tubs -

I lost my job in Weatherspoons -
And since that day my bank has hit zero -
Hopefully things'll pick up next year though -
And if they don't then well... -

[Chorus]
It won't be long before I sign on
Is it right or is it wrong?
I've got no money, it's all gone (x2)

Every week do the lottery -
Daylight robbery -
Spend more on tickets than it's worth in the long run -
Young, dumb, living off mum -
Waiting for the right time to come -
Can't afford the bus that I used to run for -
Lurking on the wrong side of the law -
What for? -
Once more, never been abroad -
A week around here's enough to make you crazy -

[Chorus]
It won't be long before I sign on
Is it right or is it wrong?
I've got no money, it's all gone (x2)

All my shoes have holes in the soles
Live my life in second hand clothes (x2)

[Chorus]
It won't be long before I sign on
Is it right or is it wrong?
I've got no money, it's all gone (x4)
(Entering job centre together all miserable)


- walking past school goes to abandoned warehouse messes around assaulted
- walks home leeches of parents living easy, gets kicked out
- goes to job a mess carefree, gets fired, becomes poor
- jobs happy jobs carefree, bad mishaps meet up depressed




Script
(Leave job centre happy)
All - "drunk" record us wobbling outside pub
Tom - coming home in the rain
Tom - lazy scene
Tom - recording me lip-syncing that's played on the TV tom pressing remote
Joe - messing around in abandoned warehouse
Joe - people approach him menacingly
All - being handed "F" grade papers
Sam -
Sam -
Joe - bullying him shouting "what you living for
All - leaving pub looing upset
Tom - eating all the food in the house
Sam - gets fired throws apron on floor
Sam - walking go pro recording me walking mouthing lyrics
Sam - Continue
Sam - sat on the floor in town wrapped in rags


[Chorus - start]
Tom - mimes first line happily
Joe - mimes second line unscathed
Sam - mines third line in apron


Tom - mimes first line upset and depressed drenched in water
Joe - mimes line bruised and beaten and bleeding
Tom - mimes third line without apron scruffily and dirt on face
(think of idea for next part of chorus)
[Chorus - end]

 This work was produced By Samuel Boden, and is not my own work, however we all contributed to the ideas that are present within this piece of work , thus I felt it was appropriate to include in my blog, to display the ideas we intend on including in our music video.

Lip Syncing Practice





This is our group's lip syncing practice from our song choice of Rat Boy-Sign on. Some of our bloopers are included but we began to get the hang of it towards the end.

Music video director - Case study



David Wilson- David Wilsons career in the music video industry began in his widely viewed animated and colourful music videos for Japanese pop stars. He has later combined live action and his fantastic animation skills to create symbolic and unforgettable cartoonish music videos for the likes of Royal Blood in their 'out of the black' music video. Throughout this entire video it encapsulates the audience in a medium of suspense , the video switches from scene to scene with a lot of different genres crossing over throughout , this makes his music videos not only interesting and unique to watch but also entices the audience.

However David's experience doesn't just stop with music video , he also works within the advertising industry creating commercials. Some artists and band he has worked with : Artic monkeys, David guetta, Lady Gaga and Royal blood. He also gained a Grammy nomination for his Arcade fire video 'we exist'.

He has won a number of awards : best director  UK music video awards 2014
Best Editing Uk music video awards 2015 Royal Blood Out of the black


He also was one of the founding members of the True/false film festival. In the seven years this festival has been running it has been gaining more and more attendance.

Applied Audiences

Applied Audiences - Rat Boy

The song we have chosen to do for our A2 media project is Rat Boy - Sign on. The stereotypical audience for this sort of 'indie' genre of music is usually early to late teenagers in school , and feeling the pressure of exams , getting a job , deciding what they are going to do with their lives. I believe Rat Boy as an artist appeals to this particular audience  as he explores and defines the different pathways in life people can take and almost jokes about them especially in his song : 'sign on'. This not only offers an escape to this sort of audience through the medium of music but also gives them a sort of guidance.

The specific target audience would be 14-19 year olds there are specific lines within the song that describe the lives of most 14-19 year olds.' Young, dumb ,living off mum' : this applies to most teenagers within this age range , I believe the song actually offers them support and lets them know it is acceptable to live like that.

'Well I could a done well if things had gone better' , this is almost encouraging this age group to work harder and things will be better , the artist is almost offering his advice to the audience and letting them learn from his mistakes.

On the other hand it could also be encouraging and influencing the audience in a negative way. For example some could take the lyrics in a quite literal way, whereas I believe they are supposed to be taken in quite a jokey way. If taken in a literal way people may believe that to 'sig on' is the easiest option in life and to do this , however further on in the song the artist describes the negatives of this again encouraging the audience to better themselves. 'Can't afford the bus that I used to run for Lurking on the wrong side of the law What for? Once more, never been abroad A week around here's enough to make you crazy' . This set of lyrics demonstrate to the audience all the negatives and hopefully show them that the song is meant to be addressed in a non serious manner.


Overall I believe the audience of Rat Boy are quite easily influenced as they are young and are searching for leadership and definition of what to do with their lives. I believe the artist does a good job of this through the medium of music as he explores different possibilities of peoples lives and helps them to decide without making anything too serious.