The song we have chosen to do for our A2 media project is Rat Boy - Sign on. The stereotypical audience for this sort of 'indie' genre of music is usually early to late teenagers in school , and feeling the pressure of exams , getting a job , deciding what they are going to do with their lives. I believe Rat Boy as an artist appeals to this particular audience as he explores and defines the different pathways in life people can take and almost jokes about them especially in his song : 'sign on'. This not only offers an escape to this sort of audience through the medium of music but also gives them a sort of guidance.
The specific target audience would be 14-19 year olds there are specific lines within the song that describe the lives of most 14-19 year olds.' Young, dumb ,living off mum' : this applies to most teenagers within this age range , I believe the song actually offers them support and lets them know it is acceptable to live like that.'Well I could a done well if things had gone better' , this is almost encouraging this age group to work harder and things will be better , the artist is almost offering his advice to the audience and letting them learn from his mistakes.
On the other hand it could also be encouraging and influencing the audience in a negative way. For example some could take the lyrics in a quite literal way, whereas I believe they are supposed to be taken in quite a jokey way. If taken in a literal way people may believe that to 'sig on' is the easiest option in life and to do this , however further on in the song the artist describes the negatives of this again encouraging the audience to better themselves. 'Can't afford the bus that I used to run for Lurking on the wrong side of the law What for? Once more, never been abroad A week around here's enough to make you crazy' . This set of lyrics demonstrate to the audience all the negatives and hopefully show them that the song is meant to be addressed in a non serious manner.
Overall I believe the audience of Rat Boy are quite easily influenced as they are young and are searching for leadership and definition of what to do with their lives. I believe the artist does a good job of this through the medium of music as he explores different possibilities of peoples lives and helps them to decide without making anything too serious.
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